Half a croissant, on a plate, with a sign in front of it saying '50c'

h a l f b a k e r y
Trying to contain nuts.

idea: add, search, annotate, link, view, overview, recent, by name, best, random

meta: news, help, about, links, report a problem

account: Browse anonymously, or get an account and write.

User:
Pass:
Login
Create account.


               

1 advert per program
the same advert again... arggghhhh...
  (+7)
(+7)
  [vote for,
against]


Every advert break I see the same adverts... Since it can probably be asumed that many people will watch whole programs then I don't see a reason for this... They should only show a specific advert once per program... that way if I have to put up with adverts I at least get an interesting? selection...

RobertKidney, Jul 23 2001

[link]






       This may not always be a conscious decision, but it's true, and advertisers know, that repetition makes you remember the product better.

jutta, Jul 23 2001
  

       I don't do TV but I hear some of the late-night radio spots repeated 4 and 5 times per hour. If any advertising industry types ever read this, be aware that I *do* remember products advertised this way, and I make it a point to avoid those specific products if at all possible. Big dummies.

Dog Ed, Jul 23 2001
  

       And familiarity breeds comtempt. In my book too, Dog Ed. I avoid stuff that the marketing monkeys pump too vigorously. Told you that network marketing guy got Viagra switched for his headache tabs...

jetckalz, Jul 23 2001
  

       I remember reading somewhere that at least some of the "back-to-back" ads result when a company buys both "guaranteed" ad times (i.e., "second ad on the first commercial break on "Friends") and "available" ad times (discount-price ads that are slipped in whenever the daily schedule permits).

Uncle Nutsy, Jul 25 2001
  

       Uncle Nutsy: That sounds right. I've always assumed the ads aired on late-night radio had collected in a kind of sump for leftovers and were being pumped into the airwaves during a time when nothing else was in the pipe. I still despises 'em, though.

Dog Ed, Jul 25 2001
  

       PeterSealy: The words I'd like someone to have with the X-10 idiots are "Da boss sez youse don' need yer kneecaps ennymore."

StarChaser, Jul 26 2001
  
      
[annotate]
  


 
back: main index
 business 
 computer 
 culture 
 fashion 
 food 
 halfbakery 
 home 
 other 
 product 
 public 
 science 
 sport 
 vehicle