h a l f b a k e r yI think, therefore I am thinking.
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I've noticed alot recently that during the commercial breaks of
sports
matches they will show commercials with the very same teams
endorsing a product. I suspect its successful, because obviously if
you
are watching the game to see the team, you will receive the
message better than if its
just some person you couldn't care less
about.
Sometimes though something really interesting happens--the game
will
go
to a commercial with that ridiculousy handsome tennis guy
endorsing a product, mere seconds after he scores a point. A fluke
or
not, Its really great timing.
Anyway, my idea is that all commercials for action news should
filmed on the scene, So if I fireman is caught on camera saving a
family of six he is "the star of the moment" and he would be given
an offer to promote an energy drink on camera for 10,000 dollars.
Keep in mind, this need no occur only when someone does
something heroic, it might be
successful any time anything signifigant happens.
for example, if someone was injured in a car pileup, and
survived, they could be paid 10,000 to go on air saying that they
could use an extra strength tylenol, and the vividness of the event
would make people thing about Tylenol every time the
experienced pain of their own. Or If someone is tried on tv and
loses a really big case, they could be paid 10,000 to go on and say
I should have used "Lionel and sons litigation".
The benefits of this would be threefold
First, it would lend authenticity to brands, which most every brand
looks for.
Second, it would save production costs for commercials
Third, it would let the average joe cash in on his 15 seconds of
fame.
NY Times Op-Ed piece about product placement
http://www.nytimes....%20placement&st=cse
"It’s only a matter of time before TV reporters conclude interviews with disaster victims by asking if they wouldn’t like a refreshing glass of V-8." [jutta, Mar 01 2009]
[link]
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Marketing agents would soon be firebombing orphanages (after they casted the ones to be rescued first) [+] |
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Oh no... where should I start? |
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Making ads even harder to distinguish from content [-].
Using 'role models' to promote commercial interests [-].
Further shattering the suspension of disbelief required to watch televised drama [-].
Having it all about the money [-]. |
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Isn't television (including and especially the news) all about the money anyway? |
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Call me crazy but bobofthefuture i like your idea! Croissant from me....The biggest "ouch" is that as loon pointed out people everywhere will be intentionally doing dangerous things to get on tv so as to make money and/or be famous for their 15-minutes..recall that most of Jerry Springers guests will say/do anything for "free" to get on tv, now imagine what will happen if one is offered $10,000. Chaos ensues! And lets not forget that the line between reality and fiction will be met and desenitizing society will be complete. But still, i like your idea because of its creativity! |
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Hm, I like the idea because it's, well, a good idea, but I
deeply dislike advertising.... ah, well, have a bun anyways
[+] |
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makes me glad we don't have commercials here at the hb..................can you imagine:
after a great invention a halfbaker appears on your screen selling mail order croissants! |
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[quantass] - Jerry was entertainment so the people where almost certainly paid. |
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As for he idea...Not so good. Most advertising washes over me however there are several classic adverts that do affect how I perceive a product or company, such as Honda who have apparently stopped advertising cars and started making epic journeys, or Hovis who make bread that can travel through time. |
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For me the quality is in the production and the opinion you give to the company, not the product. By having an ad-hoc advert which simply ties itself to whatever event is occuring is cheap and pointless. |
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Adverts on TV are a little like google advertising - Sometimes right on the money, sometimes ignorable and sometimes so poor or inappropriate its funny. Ad-hoc advertising is the equivalant of a web page of similar name to the one you wanted full of links. |
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Wow, the first ad-related idea (whether here or anywhere) that I am reacting positively to. Smart idea! |
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This is how television (and radio before it) used to be, in a
more general fashion. The advertiser or sponsor would pay
for time on the show, but would at most just hand off a
cue-card with a general idea of what to say. Sometimes, in
fact, the sponsor and host would be on such good terms
that they'd tell them to "just say whatever you like." |
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The movie "The Truman Show" plays with this quite a bit--
the "actors" in the movie's show-in-a-show reel on
whatever products they have at hand whenever they think
the audience is paying particular attention (they've all
been placed and paid for anyway, so it's more of an
advertising lottery as to whose product will be
mentioned.) |
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I love the idea of a person featured on the news then showing up immediately after pitching a product. "Hey - that's the same chick who got bit by the dog!" |
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Making ads even harder to distinguish from content [+]. Currently they are distinguishable because they differ so much from the program. Homogeneity. Paul Harvey Rules! |
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Using 'role models' to promote commercial interests [+]. |
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Further shattering the suspension of disbelief required to watch televised drama [++]. shatter it baby. A million pieces! |
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Having it all about the money [+++]. None of this allowed on PBS. OK, I take it back, but only ads for good causes. Elmo can do them. |
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/Third, it would let the average joe cash in on his 15 seconds of fame./ YEAH! |
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Wouldn't the "I'm just doing it for the money, I really don't like/know anything about this product" vibe undercut the advertisers' goals? Most average joes are terrible actors! |
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