Half a croissant, on a plate, with a sign in front of it saying '50c'
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Balloon Canvas Advertising

Is it a Bird? Is it a Plane? No, It's an Advert. You're Disappointed Now Aren't You?
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Extremely large ads made onto an extremely lightweight material such as cotton, tied down with ropes, and then lifted into the air by dozens of baloons.

This will allow people to find out about important new things to buy just by looking up. And it would not obscure much natural light as a lot would still be able to pass through the material. I'm not certain about the legality of advertising on the sky. I think it should be ok if you advertise directly over land that you own and not too high up.

The baloons would have to be replaced every few weeks, but for such visibility at a low cost, it would probably be fairly economical.

I apologise for the coprorate-ness of this idea. It was originally about gigantic puppets which, whilst more fun, seemed a bit too much like the American Thanksgiving Day Parade thing.

hidden truths, Sep 23 2005

Soaring Billboards http://www.soaringb...rds.com/coldair.htm
[jurist, Sep 23 2005]

Giant Puppets http://www1.cs.colu...g%20Parade%2013.jpg
Tis a shame. There aren't enough giant puppets in the world today. [hidden truths, Sep 23 2005]

[link]






       actually this could also serve as a permanent shade over a selected part of a city. Reducing the effect of harmful UV rays. For example they could put this over a park. The whole thing would stay stationary because the 4 helium baloons would be tied down.   

       ... there could be major trouble when hail storm comes along though. But if this was strong enough it would also serve as a giant umbrella :-)   

       I was going to fish this at first due to the technical problems of keeping something like this flying without crashing every couple of months ... but the benefits vastly outweigh the problems.   

       It could also help with global warming if the top part was made from sun reflective material. [+]
ixnaum, Sep 23 2005
  

       //the legality of advertising on the ky.// Ky said he's fine with it.   

       A bun for the idea (although I would certainly be tempted to fire a cannonball at it, because it would most likely frighten me every morning when I woke up).
sleeka, Sep 23 2005
  

       You should have stuck with the giant puppet thing, [hidden]. You receive my standard award for ideas that involve plastering more of our public space with advertisements.
wagster, Sep 23 2005
  

       I don't really see how this idea differs substantially from the advertising suspended from or atop conventional balloons tethered to buildings. [link]   

       I know for a fact that in the City of Los Angeles, special permits are required by any premise which desires to display helium filled balloons, flags, banners or inflated devices for exterior advertising or attention-getting purposes. This is for community aesthetic, public safety , and civic commercial reasons. (Yes, the City charges a fee for the permit which is for a limited duration; the City charges additional fees for permit renewals; and the city imposes very stiff fines if you display said balloons, flags, banners or other advertising materials without a current permit.) I presume that most other municipalities employ the same logic.
jurist, Sep 23 2005
  

       wags, I would have preferred to have also. I'm not a huge fan of this advertising stuff either generally. But as my link shows, it's already been done.   

       Jurist, it would be different in that it could be considerably larger to the tune of maybe 100 square feet if so desired.   

       [ixnaum], I love the idea of having it rigid enough to function as an umbrella, but am not so sure about the idea of putting it over a park. Can anyone think of a suitable material that wouldn't involve the use of thousands of baloons?
hidden truths, Sep 23 2005
  

       Ads obscuring pretty cloudscapes...must hate... Seriously, isn't there enough dross out there? Outdoor advertising is a serious environmental-ugliness issue where I live, this would just make it worse.
elhigh, Sep 23 2005
  

       I was thinking of this mostly in big-city areas where pollution and whatnot are already ruining our skies. Also, following on from [jurist]'s point about the need for a permit, it would be easy to implement a quota so that the sky doesn't become completely covered in these things.
hidden truths, Sep 23 2005
  

       I might consider giving up a bun for advertisements tied down by rope and held aloft by dozens of baboons...
wagster, Sep 23 2005
  

       //This will allow people to find out about important new things to buy just by looking up.// Such as the latest flavour of McDonalds Miscellaneous McBurger? I really would rather not...
fridge duck, Sep 24 2005
  
      
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