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One of the thing that's irritating about commercials is that they jump from one thing to the next in spastic leaps. I might pay at least a little more attention to them (a little, not much) if they were connected into some sort of storyline. For instance, there's one about Plavix saving the fire chief
from a blod clot and another about firemen relying on Dell batteries when they were in dangerous situations. They could connect the two by showing the same scene where they're running out of the building and going up to fire chief Jim who was still there to greet them because he hadn't been felled by a blood clot thanks to Plavix. If nothing else the seques might make commercials more amusing.
the opposite is true
http://www.nytimes....rmoney/02place.html
Stories with commercial ads in them. [xandram, Oct 05 2007]
[link]
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Isn't that effectively what films do with product placement? |
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I like it. It's the next step in advertising my friends, mark my words. |
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Baked in UK where many commercials
have followed sequential stories.
American ads in particular adopt a
different strategy due to a number of
factors, one of which is known as: "The
Limited Fish Memory Response"
(Hargreaves and Spicercowan 1951)
said to be the golden book for
advertising creatives, but surprisingly
hard to find. |
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//going up to fire chief Jim// poor old
chief Jim. What'll he do now? |
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i would much prefer to watch a string of advertisements if they were somehow strung along one story line. just to see how they'd pull off: local car dealership, Wendy's, Garnier Fructisse, an Indoor Amusement Park, as well as a spot for the next TV show in line. |
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I think that some Carling Black Label adverts in the UK spoofed a variation of this concept a couple of decades ago, where characters spilled over from one fake advert to the next during a commercial break. |
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But the idea is to string adverts together of different products. It's that cross agency collaboration that will be the next big thing. My words have been marked. |
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I know, which is why I said that the CBL spoof was a variation. I almost called it the 'reverse' of this idea. If I remember correctly each advert in the chain started out pretending to be for another product. Your words have been marked, demarked, stamped, filed and numbered. |
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If we have to watch them anyway, the plot as well as the Robin Hood All Purpose Flour, should thicken. |
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