Half a croissant, on a plate, with a sign in front of it saying '50c'
h a l f b a k e r y
Experiencing technical difficulties since 1999

idea: add, search, annotate, link, view, overview, recent, by name, random

meta: news, help, about, links, report a problem

account: browse anonymously, or get an account and write.

user:
pass:
register,


             

Crash Campaigning

Staged car accidents with company sponsorship.
 
(0)
  [vote for,
against]

It's the NASCAR of billboards and product-placement of driving. Targeting the mass-rubbernecking market.

Cars and trucks are fully covered in large company logos. They are driven out heavily trafficked highways where they collide, have blow-outs, or simply park on the side with their blinkers turned on. Every death-curious passerby becomes a captive audience in a state of psychological vulnerability for the full, ridiculous 25 minutes it takes to find out that nothing severe has happened ---- and drive on.

Who advertises? - insurance companies - 1-800-LAWYERS - radio stations - WWF

Look out for the sponsored tow-truck and ambulance!!

disny, Feb 12 2004

Cities consider ads on police cars http://www.usatoday...10-30-ad-usat_x.htm
[krelnik, Oct 04 2004, last modified Oct 21 2004]


Please log in.
If you're not logged in, you can see what this page looks like, but you will not be able to add anything.



Annotation:







       The darker side of ImBack's Crash-site Billboards (under Car: Rubbernecking).
disny, Feb 12 2004
  

       Surprisingly torn by this one--are there laws against staged accidents?
yabba do yabba dabba, Feb 12 2004
  

       Didn't Nike block traffic at a downtown intersection for an Agassi game? And I believe RedBull was a regular sponsor of a infamous French climber who scaled the Sears Tower in Chicago as well as the arch in St.Louis. He was arrested for both --- they'd just wait for him at the top.
disny, Feb 12 2004
  

       Ads on emergency vehicles is in the oven: see link.
krelnik, Feb 12 2004
  

       Some UK motorway patrol cars have sponsorship details on them for the provider of the car and the warning equipment.
oneoffdave, Feb 13 2004
  


 

back: main index

business  computer  culture  fashion  food  halfbakery  home  other  product  public  science  sport  vehicle