The Delipult is a device that will be installed at selected stores before the end of the year. Use of it is optional for customers.

A blindfolded member of the counterstaff loads a customer's selection from the display into a miniature trebuchet and launches it across the counter. Those customers agile enough to catch their coleslaw/potato salad/whatever in their plastic tub without letting more than a few spots hit the floor, themselves or any other customers get the whole serving free of charge.

For fielding sliced meats, cheese, samosas etc, they get a lacrosse net.

Large crowds gather. Store sales and revenue go up, people take to wearing coleslaw on their heads.