h a l f b a k e r y
Professional croissant on closed course. Do not attempt.
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This idea came to me as I was in one of those device/browser/video
frame/advertisement pop up/ dialog box fiascos where the available
screen real estate is totally taken up by the failure of all of the
aforementioned money grubbing entities to get along with
eachother, in the form of many small
rectangles of screen space,
some moving over and some behind others, to give the illusion that
there is an organized stack of entities with gradations of rights to
your visual field. Sliding this rectangle back and that one forward
and using all of my accumulated gestural knowledge of how to work
an iPhone, I still did not figure out how to successfully play the video
of the 3rd news update about the second mass shooting today from
behind all of the pop ups and video advertisements.
But the experience did remind me of one of those magic square
puzzles where you are trying to put the tiles in order, or one of those
3D wooden tangles where you try to slide all of the pieces apart.
So this is an idea for puzzle advertising that doesn't force you to
complete the puzzle with product displayed on it thus acquiring
negative trust, but rewards you for your patience and thus more
time spent in front of advertising panels and also gains positive trust
for allowing you to wipe the screen clean as soon as you get
frustrated with the puzzle.