L.C.H.

The 'L.C.H.' (ha, branding has to start somewhere) is a completely controlled environment to lift your car or motorcycle and maintain it through the off-season months. With someone always on call for when you want to take it out. Build this next to a race track, and you've got year round income and an easy way to get more people on your track in the summer! Add a complete detailing for added benefit. It would turn into a pseudo car museum, looking somewhat like Jay Leno's garage where you can see all the great cars stored there. A member's only museum. Ahh...there's another added percieved value.

An important aspect to make this succeed, is promoting the community aspect of car lovers. Promote gatherings of a few times a year. The target for this seems to be those with sports cars starting at $40k, with a yearly income of $100k+. Perhaps you could add a 'rebuilders bay' for the weekend mechanic who always wanted to restore an old car.