A calendar, sold to raise funds for some cause or charity (childrens' cancer or medical research or somesuch), and titled Naked Ambition. Each page would feature a media personality, business leader, star lawyer, football club owner, socialite or other VIP; someone who has been on the cover of a magazine and whose fortunes are on the rise. Only they would be posing naked. Possibly with strategically placed props (this should be fairly mild nudity), but naked enough to no longer look imposing or powerful, but very human and fallible.

The movers and shakers "sacrifice" some of their pride in the name of a good cause, and in return get some good PR for doing so.