h a l f b a k e r y
Fewer ducks than estimates indicate.
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Instead of fighting against the
inevitability
of the public increasingly discovering
that
not only are there a lot of free dvds
online,
but that they're all more current than
anything in the cinemas, and not only
that,
they're easy to download and burn,
simply
give in and make money
elsewhere in the
value chain.
Make films, let whoever wants to see
them
in the cinema pay to go and see them, let
those who download off the internet do
so
too, but structure things so that the bulk
of
the financial return on investment comes
entirely from marketing the merchandise,
rather than from bums on seats or a
nominal quantity of silver discs sold.
Structure merchandising such that it
relies
on current 'buzz'. Downloading a film
that
one likes may lead to purchase of
available
merchandising that takes the sardonic
and
subversive approach that openly admits
that the purchaser of the merchandise
has
downloaded an illegally uploaded work.
[link]
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I don't think they could recoup sufficient costs, especially if the business model was known to the public (i.e. "they're already getting their money back, I'm not going to theaters anymore!) |
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More product-placement-type advertisements would defray the losses, but not enough. |
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It's funny, because I would pay three or four dollars to download a high quality divx-compressed movie that was in second run - - which is probably more than the per-ticket-gross after circulation costs, anyway. The fools need to restructure their approach. I would pay $.25 a track for music all day long, but never a buck a song. A sixteen song album costs as much via iTunes type services as it does in the stores - - except on the CDs in the stores you get the cover art, liner notes, jewel-case, and uncompressed, higher-quality audio. |
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Things seem to be going this way anyway. The big releases already make more off the merchandising than the box office takings, especially with kids movies. Soon this won't look like too bad an idea to Hollywood. |
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Look at other free media for what works - they use commercials for revenue. Of course, commercials can be edited out. Solution? Product placement. "Superman! Lois Lane is chained to that giant Pepsi sign." "Not to worry, I'll save her as soon as I finish this delicious slice of Pizza Hut pizza." |
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I thought this was about posting the whole of the local discount shop's Sunday circular on eBay. |
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Movie industry watchers see 'opening day figures' and 'days spent in lead revenue spot' significant because those represent people who won't be satisfied tonight with a box dinner plus in-home showing of a first run film. |
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I buy the original dvd's and watch the movies on theatres when I believe they are worth it ( the same with music). |
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I don't think that the legalization on piracy (?!) would make the movie studios go poor. In the most they won't get as rich as they wanted to. |
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People who accept mass marketing always assume that it is harmless (in other words it dosn't work) those who make marketing KNOW that it does alter peoples perception of the world. I say Marketing is evil. Fish bones for you. |
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I believe you're boning the annos, not the idea (is that a fetish site yet?). The idea, I believe, is to make piracy profitable to the studios by merchandising the fuck out of films, like Star Wars has oh-so-whorishly done since the late 70s. Unless I misread the idea? |
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Pretty much, but with the additional step of formally accepting that distribution of the media and promotion of the product have in effect changed places. Until steps toward business process re-engineering have occurred with this in mind, the studios/labels will continue to miss the point. |
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Exactly. It's a shame that, due to traditions and a reluctance to move forward, organizations will fight progress to the death of the industry. Kinda like relig---WHOA! I'll leave that one alone. |
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