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Idea vs. Ego
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Charge a little more for cigarettes, but make each cigarette come with an instant-win game ticket. So, by buying a pack of cigarettes you could end up winning $10,000,000!
The catch is, the game card is printed on the inside of the cigarette paper itself. So, to see if you've won, you have to
destroy the cigarette.
Desperate for a smoke? OK, go ahead. But remember, you might be turning 10 million dollars into a pile of ashes.
Annotation:
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Kind of like Oreo sweepstakes of not-so-long-ago ... don't eat the million dollar cookie ... |
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But the person who just quit wouldn't buy the pack of smokes with the $10M ticket... |
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Smokers would just keep the tobacco and make rollies out of it. |
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I buy cigarettes instead of lottery tickets because I want to smoke, not lose. Don't try to make me pay for something I don't want. |
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