Half a croissant, on a plate, with a sign in front of it saying '50c'
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homeless CEO calendar

Conceptual art masquerading as good works.
 
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Get 12 rich CEOs from 12 well-known corporations. Have professional make-up and wardrobe artists transform them into homeless bums on the street. Perhaps in environments and weather that suggest different seasons. Take great photographs.

Publish those photoraphs in a calendar. Profits go towards helping the real homeless. (As in, providing medical services; helping families find low-income housing, that kind of thing.)

Benefits:

* Homeless people are interesting to look at, but we avert our eyes with shame and fear of being asked to help. These homeless people aren't really homeless, so we can examine them at length.

* Other people's riches invite envy. We want to see them fall. This is what they'd look like. How gratifying!

* Inside the smelly bundle of rags approaching you, behind the illness or the addiction, there is a person. You cannot tell that much about the person from looking at the rags.

jutta, Apr 19 2004

Make your own calendar. http://calendars.lulu.com/
[ldischler, Oct 04 2004, last modified Oct 06 2004]

Pay to be homeless for a weekend http://www.rense.com/general52/fad.htm
Have the homeless experience [david_scothern, Oct 04 2004, last modified Oct 06 2004]

[link]






       Richard Branson would probably do this.
po, Apr 19 2004
  

       Or take a half-dozen homeless and give them a makeover. Do the calendar half and half, with half being CEOs. See if you can guess who the real bums are. (Well, you can’t miss, can you?)
ldischler, Apr 19 2004
  

       I like it but I think it would be very hard to get CEOs to do this. I agree that Richard Branson would likely do it. Bezos might. I don't think Ballmer would. Buffett? Probably not. Fiorina? Not a chance. Middlehoff might have done it but he's been dethroned.   

       Martha Stewart is no longer a CEO, either.
bristolz, Apr 19 2004
  

       Damn, I was really counting on Fiorina.
What about Larry Ellison? Maybe something with a nautical motif?
jutta, Apr 19 2004
  

       The bums would be the ones with the wrinkled sun-tanned skin. The CEOs would be the ones with the immaculately blemish-free sun-tanned skin.
Freefall, Apr 19 2004
  

       Perhaps this could be done with photoshop? And maybe with celebrites, who have more face recognition power than CEOs. /You cannot tell that much about the person from looking at the rags/ - I would argue that you can tell a lot about a person by his/her taste in rags.
bungston, Apr 19 2004
  

       //What about Larry Ellison?// Perhaps on a dirty beach, wrapped in plastic bags, sleeping under the rotting carcass of an old yacht.
kbecker, Apr 19 2004
  

       It's possible to squeeze a bit more profit from this. Film the whole creative process, and run the show on TV to coincide with the release of the calendar. "Making the Covergrubs"?
dpsyplc, Apr 19 2004
  

       Donald Trump would fit the picture well, especially with that comb-over.
RayfordSteele, Apr 19 2004
  

       A lot of people would like to see a calender of ex-CEOs behind bars.
FarmerJohn, Apr 19 2004
  

       Heh, Ellison I'd like to see, with a crooked captain's hat and maybe a bent Samurai sword.   

       Jobs might do it and maybe Phil Knight (and he'd look the part).
bristolz, Apr 19 2004
  

       Am I the only one that sees doom by people being offended of making stereotypes on homelessness? How many arguments have came up simply in the halfbakery on 'the many faces of homelessness?'
imagine002, Apr 20 2004
  

       James Kilts being shaved,whilst supping on a cool can of coke.
skinflaps, Apr 20 2004
  

       Pavarotti would do perfectly
puturrudefoie, Apr 21 2004
  

       You can now pay to be homeless (see link) which really bites me... someone's making profit from the homeless and nowhere is there any mention of the homeless being helped in return...
david_scothern, Jun 01 2004
  

       I find the idea of rich people 'playing' homeless people distasteful. I wouldn't respect any of the CEO's for getting involved in this. If they want to address the issue, address the issue, don't play lets pretend.
etherman, Jun 24 2004
  

       sweet idea, but the only CEO I can see doing this type of thing is Richard Branson - for some reason....never-the-less, bun
shinobi, Jun 24 2004
  

       to save on makeup you could try tracking down some of the less fortunate dot commers.
stilgar, Jul 26 2004
  

       I'll forward this to my CEO. You could then come and take photos of me ;-)
wagster, Jul 26 2004
  
      
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