the insta-charging marketing campaign

first , let me emphasize that i have been a long time fan of electric accesories and of the idea of electric cars one day getting big. but as everyone knows, and some like to deny, batteries are the big limitation.

ive been thinking of ways to egg on new public and private attention to this problem. god knows there are enough entrepreneurs and techies working on developing the worlds best battery or ultra capacitor. but i was thinking what needs to be done from a marketing perspective, what new thing?

i think the public wants good battery life generally, and you can see that laptop and cell phone batteries are marginally improving and that these improvements are scooped up , unremarkably, by consumers as they buy new products including these improved batteries. furhter along this line, as more hybrid vehicles are purchased , each new generation includes better and better batteries. some day, plug in hybrids and full electrics may actually gain some modicum of popularity as battery performance improves enough to make electric cars chareable beyond the distance and range of ones daily commute.

however, what about the idea of getting people excited about something new in order to just get new creative and consumer idea juices going. i propose the insta charge project. the goal of the project is to make ultra capacitor/battery technologies that make it possible to charge a device(s) fully from a conventional outlet in a wall within one minute.

one might first ask how is this different than rechargeable batteries answer: no planning is involved...the devices that need to be invented must work so that a person can plug in anywhere and recharge instantaneously.

now, this may limit the scope of applications, furthermore, this may require certain new technologies to be engineered that dont quite exist yet, but the general idea is to use existing possible technologies to set up a line of electronic products specially designed (perhaps with ultra efficient electronics) to be charged up very very fast. perhaps the line of devices must all be outfitted with a special charging device ( special adaptor that coverts to higher volatage?) perhaps use ultra capacitors rather than batteries, and perhaps be designed with ultra low energy consumption electronic chips,

but the idea is to market these class of devices as useful as an ordinary device but chareable within one minute. i think it could change the idea of how people use electronics, perhaps even making rechargeables obsolote for consumers attracted to the insta -charge line of electronic products.

sounds quirky, but i like the theme. and ultimately, one of the big problems with batteries is not just the total energy denisty and capacity, but the time it takes to charge.