It's a pair of thongs (flip flops to americans) that have a cavity inside. You fill them with water and put them in the freezer overnight. In the morning you have nice cool footware for those hot summer days-- simonj, Jan 03 2012 no it wouldn't. the cavity is multi chambered and besides, there is a rubber layer on top of the ice-- simonj, Jan 03 2012 They could just be like the gel packs that already exist to put over your eyes. There may already be some gel-soled sandals that you could put in the fridge/freezer without stiffening them up too much.-- marklar, Jan 03 2012 I'll take 3 pair for the wife.-- RayfordSteele, Jan 05 2012 I remember when thongs were something you wore on your feet. I suppose if your company wanted to completely cover the cool thong market now, you could include another product called Cool Camel Toes. [+]-- Grogster, Jan 06 2012 random, halfbakery