Everything is going the way of subscriptions. Unless you can't keep track of you bank account because you are too disorganized. In which case you avoid subscriptions like the plague, miss out on a lot of culture.
Solution: one gigantic recognizable certification icon that netflicks, Amazon etc could display in their non subscription choices. I know you think they wouldn't go for it because it's not in their interest. That's because their myopic interest doesn't include new customers or truth in advertising because the wrong people are running those companies.-- JesusHChrist, Jun 15 2014random, halfbakery