Richard Wilson (Victor Meldrew) television/radio advertising a well known butter sustitute.

Simple.

That's 'I can't/don't believe etc...'

Think he'd do it?
-- Giles, Jan 23 2006

"I don't believe it" http://www.chortle....atures/meldrew.html
90s TV program [neilp, May 29 2006]

"I can't believe it's not" http://www.unilever...eveitsnotbutter.asp
butter substitute [neilp, May 29 2006]

Not a fire hot enough to bake this.
-- reensure, Jan 24 2006


welcome to the halfbakery [giles]. You might like to read the helpfile, available via the menu on the left.
-- jonthegeologist, Jan 24 2006


Uhm. Little help here?
-- jutta, May 29 2006


there's an actor whose character's catchphrase is (see top link) and a butter subsitute whose slogan is (see second link).

That explains why [Giles] thinks this might be funny.
-- neilp, May 29 2006


Ah! Thank you so much. I'd heard of the ads, but not of the show or its catchphrase.
-- jutta, May 29 2006



random, halfbakery