h a l f b a k e r y
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A film genre in which the central conflict is resolved only because of the protagonist's use of the sponsoring product.
"Hey boss, it's a good thing we filled up with Brand X gasoline. We wouldn't have caught the bad guys without it!"
"Will you marry me?"
"Yes. But only
because it's a Brand Y diamond."
"We've figured it out! Brand Z cleaning solution is the only thing that kills them!"
Good old Head 'n Shoulders ... [8th of 7, Jun 04 2014]
sort of happens in titles Diamonds are Forever
[not_morrison_rm, Jun 07 2014]
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||Ah, not *that* kind of 'climax film'
||Or The Battle Of Britain ? "We'd never have killed so many beastly
huns if we hadn't had the Supermarine Spitfire".
||Titanic ? "If we hadn't chosen White Star Line, we wouldn't be stuck in
this freezing bloody lifeboat".
||This, surely, is baked in 99% of TV advertisements?
||Oh, I thought the "actress" was going to hold up a
bottle of name brand laundry detergent or display a
car logo during the money shot sequence.
||Few people know that production of "The African Queen" was
originally heavily sponsored by Gilbey's Gin, on the understanding
that their product would feature prominently and be mentioned
||John Huston had a falling out with the sponsors, however, who
withdrew their funding, asked for their money back and
threatened to bankrupt the film. In the end, a court case found
in favour of the film company. Several scenes which had featured
Gilbey's Gin had to be re-shot, deleted or replaced completely,
including the final scene. The famous "play it again, Sam" scene
replaced a scene where Bogart (as Charlie Allnut) explains to
Katherine Hepburn how to make the perfect gin martini.
||Didn't realize that tha African Queen was a
continuation of Casablanca...
||I had the same trepidations as hippo...
||In the middle of the last big shootout the hero stops
to endorse the firearm he's been mowing the enemy
||//Titanic ? "If we hadn't chosen White Star Line, we
wouldn't be stuck in this freezing bloody lifeboat".//
||Shirley: "Thank goodness we chose the White Star
Line - without the orchestra this would have been so
much less enjoyable."