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||Thoroughly Baked. A lot of companies have seen clicks go through the roof, with purchases staying moribund.
||As you surmise, advertisers are switching to cost per purchase models.
I think this idea is a real whinnier.
||Clicks are easy to take advantage of
nowadays. It was an entire business
model for people running banners and
warez sites at the same time. In order for
anybody to get the password/login to the
warez site they would have to click on a
number of banners, of which the guy made
money with. There are many other ways to
abuse the system and the banner-people
are always adjusting to these.