MaxCo's advertising department recently launched its range of
printed corporate butterflies, only to realize that sexual selection
could eventually lead to natural butterfly populations evolving to
mimic their belogoed printed brethren.
This has led to unlimitless possibilities, most of which
scientists are keenly pursuing.
Foremost amongst these subsipendary projects is our quest to
create songbird populations whose songs are well-known
advertising jingles. Think Nokia.
At the start of each ad campaign, we breed a population of
songbirds, selecting only the fittest individuals and ensuring that
they receive optimal nutrition throughout their early life.
Once a large population of uber-birds has been bred, each male is
fitted with a sound-chip and a sound-activated piezo speaker, and
released into the wild.
Every time these birds sing their natural song, the piezo speaker
will follow it with a loud rendition of the sponsor's jingle. Wild
females will, of course, be drawn to these birds partly by their
natural song, as well as by their excellent state of health and
nutrition. Eventually, though, they will learn to seek out males
who belt out the Nokia ringtone.
Now the natural, piezo-speaker-less males will be at a substantial
disadvantage. Their best strategy, evolutionarily speaking, will
be to learn to mimic the jingles of their captive-bred
Within a few generations, therefore, the natural population will
be cheerfully chirping the advertiser's jingle. MaxCo is lovin' it.