Half a croissant, on a plate, with a sign in front of it saying '50c'
h a l f b a k e r y
Apply directly to forehead.

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OsmoMate

Sponsored by Lucozade Isotonic.
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A little oojamaflip that registers the amount you are sweating during exercise via stick on electrodes that measure conductivity and give you an intermittant read out (display worn on wrist) of how much fluid/sodium/sugars and trace minerals you need to replace.

Numerous amateur and professional sportswo/men die through hyponatremia (water intoxication) or dehydration every year due to overcompensating for fluid lost through sweating or for undercompensating.

Although I think this could be useful in many situations (physical labour in hot environments etc), it could unfortunately probably be best marketed for the sportswo/men of the "15 minute, bit of a jog in expensive gym wearing designer sports gear" persuasion. Definately much more flash than a mouldy old water bottle.

squeak, Aug 07 2003

(?) An account of hyponatremia http://www.geocitie...s/hyponatremia.html
A very interesting tale of being stricken by extreme sodium loss. Very nasty. Complete with a really annoying DHTML running man. [bristolz, Oct 04 2004, last modified Oct 05 2004]

(?) A comprehensive look at hyponatremia http://www.spinalhe...t/hyponatremia.html
[bristolz, Oct 04 2004, last modified Oct 05 2004]

(?) MIT made One http://www.thinkcyc...ace?tspace_id=41673
design Matters [subflower, Aug 06 2005]

[link]






       // more flash than a mouldy old water bottle //   

       I dunno. The chicks seem to really dig my moldy bottle.
DeathNinja, Aug 07 2003
  

       nah, they're after your money
po, Aug 07 2003
  

       //The chicks seem to really dig ..//   

       In your case [DN], I'll assume that you live on a farm and enjoy watching your chickens scratching in the dirt. The other possible reading of this statement is just too fantastical to be considered (and that thing *really* shouldn't be mouldy y'know).   

       <Shudder>
squeak, Aug 08 2003
  

       Well, I have to admit, there *is* something about those chickens that really strikes my fancy...
DeathNinja, Aug 08 2003
  

       When I first saw this idea, I read it as "OsamaMate".
Cedar Park, Aug 09 2003
  

       You'll also have customers among diabetics and dialysis patients.
lurch, Aug 09 2003
  
      
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