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I do not own a car. 20 minutes after a conversation and
one txt about car tires and boom! There's an ad for tire
rack on my phone. This is the business model of several of
the internet megacorps. They filter-feed information from
your electronic interactions with the world and sell it.
the most soul-destroying type of ad, it the "survey"
that requires active participation. You can't ignore these,
instead the ad is now coursing through your brain doing it's
My rebellion against these is to actively subvert their
purpose. Youtube "surveys" often have a "skip survey"
button, but they want you to press that. By that time, you
have already taken in the names of the 4 tire/glue/car
companies and they're burrowing into your subconscious.
So why is the skip button there?
Simple, they don't want data, what they want is signal. If
they ask which car company you feel makes more reliable
cars, the last thing they want is a person who knows
nothing about cars mashing a random button. This is
because the randomness creates noise. Pulling information
out of raw data is ALL about signal to noise ratio. The
absolute last thing they want is randomness, or, worse,
actively incorrect answers. So I always mash a
random/wrong choice. This won't go very far however. So,
let's extend the principle.
The Privacy-through-noise app will have access to all the
things many other apps do, your text messages,
microphone, location, contacts, browser etc. Crucially,
there will be quite a lengthy setup procedure where the
app learns all about you in order to create a fake persona
that designed to inject as much confusing noise into your
communications and web use as possible. Then, as soon as
you lock your phone it springs to life....
For me, it might google which beach trends are hot right
now or what the Toronto real-estate market is like. It will
send a real text message to one of its friends (really
another phone with the app). If I'm heading to a food
place, it might use my location data to look up the opening
times of a nearby store I'm not at all interested in.
In internet megacorp world, confusion will hopefully reign.
How will companies get information on their products to
people who would like them? After all, the electronic
waters are so muddy now. Well, the app has the answer*.
In a deep, encrypted corner, you can select products you
are actually looking to buy. What, when, where and how
much. This will be gold, since right now, I get a lot of ads
for things I have just bought.
There, the user gets old-fashioned non-creepy ads,
internet megacorps loose a little money and companies cut
marketing costs by being fed genuine leads.
*In the premium version, obviously. In the free version, we
give 6 months grace period, then start de-noising the info
and selling it back to whoever, we're not a charity.
[pocmloc, Aug 06 2020]
[hippo, Aug 07 2020]
||Even your preferences for noise may reveal something about you.
||Might I suggest Privacy Through Ownership (TM)? Create a mobile platform to replace android, Apple, etc. and grow immensely rich on goodwill, etc.
||//preferences for noise may reveal something about
||That's why I jab away randomly half the time. Can't have
my anti-noise showing up as signal.
||//Create a mobile platform to replace android, Apple,
etc. and grow immensely rich on goodwill,//
||Learn to code, write, develop & test a new OS good
enough to go up against the two biggest tech giants* and
gain traction. Resist buy-outs, endless expensive legal
fights and talent poaching and get hardware developers
on board to bring a new product into a market Samsung
feel isn't worth it anymore? I've got a slot late friday
afternoon/early evening** I'll call it "bOS". I'll let the
marketing dept. work out if the S is really an ambiguous 5
and what that means.
||* and various world governments
** I might be a couple of sheets to the wind by 7.
||I'm not getting the "soul destroying" part. I'm generally able to
dismiss and ignore unwanted distractions*. What's the real
||*There's a recursive joke here about not noticing subliminal
suggestions, did you notice?
||I'd buy it. I always thought this whole obsessive profiling of
potential customers was a scam designed to rip off
corporations who were clueless about how to create cutting
edge products that everybody would want. A great company
figures out what people would buy if it existed and creates
that product. Steve Jobs didn't have focus groups and polls
asking people what they wanted. It seems like it's just
industry being lazy and un-creative. Plus, the intrusion into
privacy is obnoxious at least and potentially prone to
unethical misuse at worst. [+]
||//potentially prone to unethical misuse//
I think that ship has sailed...
||//There's a recursive joke ... did you notice?//
||// I'm not getting the "soul destroying" part. //
||Ask Satan if you can borrow your soul back for a few hours, then try again.
||You dont have a soul. You are a soul.
-George MacDonald (attributed, 1892)
||That even includes people who enjoy pretending
they are Borg, time travelers, and other assorted
and sordid half-bakers.
||Back to bs0u0155s concern though, I don't see
online profiling and targeted advertising destroying
or much changing who or what I am. It might even
sometimes accrue to my benefit, if I ever do want
to locate products / services even remotely related to
anything I've looked at in the past - and I can ignore
||Perhaps, for some you can. But, there's a lot of bright
people spending an awful lot of time working on the
problem of people ignoring ads. They probably use
language like "engagement" etc. One of their solutions is
the requirement for participation, I think it's Hulu that
even makes you choose which ad you must watch before
they play it at you, because god forbid you wander off to
the kitchen while the ads are on, no, they'll stop the tv
and make sure it's all waiting.
||For me there's been an absurd uptick in ads across all
media in the last 18-24 months. Maybe I'm hyper sensitive
because of 30 years of no-ad BBC into US tv with 1/3rd air
time dedicated to ads, or because even the paid-for
streaming services have started running ads routinely,
probably because the venture capital ran out and it's time
to start paying back. Even checking the cricket score, the
BBC themselves run a full page ad before you can get into
the home page. I definitely resent that my efforts to
avoid ads are progressing toward futility.
||bs0u0155 - I grew up with American television, but
watching it nearly 20 years ago ... so my
conditioning is different from yours. But for you and others,
there may be
idea here for better living through chemistry.
Would you buy
slight modification of any
existing medications for attention deficit disorder,
to help you
focus on what you deemed important and ignore
the rest? But
... how would we advertise to the target market?
||Bs0u, I like this, but one problem I see is that clueless
corporations would gladly pay for a "consumer profile" of
somebody that eats 30 pounds of bananas a day, is shopping
for a solid gold garbage dumpster, wants to invest in old
used socks and is interested in a bulk purchase of 20 pound
weighted exercise toothbrushes.
||I've often heard the term "soulless corporations" but
"brainless corporations" is a term that should be more
||Instead of complaining, why not use this data
gathering to your advantage? (see link)
||Sorry Hippo, already up-voted it back in 14.
||[bs0u0155] Ublock Origin works wonders for me, although Google has taken to packaging some of its ads on Youtube with the comment section so it's both or neither. I choose neither.
||// quite a lengthy setup procedure where the app learns all about you//
||Everyone will be wanting to crack this noise app and OS for all the juicy concentrated data. That's a large fight to take on for a single individual coder.