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Advertisers already pay for their products to be subtly (or not-so-subtly) incorporated into TV programmes.
They also pay for explicit TV adverts.
This idea is for product placement within adverts.
Perhaps the advert is for breakfast cereal; fine, but in the jolly domestic morning scene with
parents and children, the kitchen appliances are all clearly from a specific manufacturer.
The advert could be for a car; the driver is seen filling it with fuel at a specific brand's station - or the advert could be for the fuel, and it's the car that's the "placed" product.
The company pays for the "embedding" of their product and gets a little bit more subtle exposure at minimal cost.
Then again, this may already be happening.
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||Nice idea. There's a small chance that it could get
confusing if the product placement within the
commercial is for a TV show or film which clashes
with the TV show or film the commercial is being
||This could go further - the Samsung TV in the
background of the kitchen in which Bisto is being
admired could be showing an advert for B&Q, in
which a happy shopper wearing Levis is buying a
||Would this ultimately end in promoting one sort of
branded molecules over any other type?
||You can't really brand molecules - the heat generally
||Clearly, you haven't tried Brand-o brand molecules. You can brand *them* over and over again. Studies show images of genial men in lab coats. Order now while stocks last.
||//Studies show images of genial men in lab coats.//
||Genious!!! Get back at those ads by inserting your own into
||But then how do you stop Pepsi from trolling the Coke ads?
||And where does the sub hide? I understand that the whole
underworld is already mapped, and no submarine can get