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Scratch n Sniff Cook Book
This is a novelty cook book where the reader will be given the option to smell some of the recipes/dishes in the book.
The idea revolves a novelty cook book which has particular recipes in it, where if you scratch an area adjacent to that recipe an aroma will be emitted that mimics the finished dish of the recipe eg lemon sorbet, roast beef. This could be used to provide a novel marketing approach in the publishers
efforts to sell more copies of that book.