You begin by recruiting a non-swimmer with the promise of a large cheque, and the total assurance that they will not be allowed to drown during what follows. In a private pool you film your willing volunteer as they struggle to keep their head above water in a desperate attempt to avoid drowning, only rescuing them at the last possible moment. Multiple cameras record every spluttering nuance and expression of panic. They go away happy with their fat cheque, and you go away with your training film. Months of training, based on the detailed film ensue for your team.

At the next event your team begins by performing normally, but suddenly there is a change as the swimmers simultaneously switch over to Synchronised Drowning. Their carefully controlled smiles are replaced by identically matching expressions of total panic. They thrash in the water and wave their arms around in a detailed replication of the drowning man. The audience begin to stand up and scream, but are simultaneously transfixed by the fact that this is all achieved in perfect symmetry. The event concludes with synchronised rescue and resuscitation.