h a l f b a k e r y
The word "How?" springs to mind at this point.
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When calling businesses or authorities nowadays, one seldom speaks directly with a live voice, but must first navigate a labyrinth of choices on several stages before finally often arriving at a dead end. This exercise could be developed into a tele-menu-maze challenge charging callers to try to get
to the goal of a non-visible maze by choosing directions via the number buttons.
For example, Press 1 to turn left, press 2 to go straight ahead, press 3 to turn right or press 4 to turn around.
Press 1 to turn left, press 3 to turn right or press 4 to turn around.
Press 4 to turn around
Solving the maze might mean winning a small prize or no charge for the call or to allow only tenacious or intelligent callers to ring you.