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Adverts on roads

A great cheap way to broadcast services (I was stuck - "Averts on roads" says it all for me)
 
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I was thinking, about 99% of the surface area of roads is unused. It occurs to me that the government could make barrels of money by letting out area on the roads for advertisitng, good points include:

>> The government could have loads of money to put into the public services that desperately need it, >> Small companies would have loads of cheap advertising space (it would be so cheap because there is so much road). >> Drivers in traffic jams will never be board with all the "sexed-up" advertising that exists these days. >> When drivers crash while looking at them, the adverts will appear all over the news on almost every channel

Ossalisc, Aug 26 2003

Perverts http://www.prankplace.com/animated.htm
Don't worry, it's clean. [DeathNinja, Oct 04 2004, last modified Oct 06 2004]

Road Tunes http://www.halfbake...m/idea/Road_20tunes
Some audio accompaniment straight to your chassis, perhaps? [DRstrathmore, Oct 04 2004, last modified Oct 05 2004]

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       sorry for the title, I'm new at this and I thought that "Adverts on roads" would be what would appear on the index page
Ossalisc, Aug 26 2003
  

       Not bad, [O]. I agree with your point #2 - with the sexy ads the drivers might have wood, but will never be board.
bungston, Aug 26 2003
  

       like I said, //I'm new at this//. Thanks krelnik
Ossalisc, Aug 26 2003
  

       Great. Just what we need: more advertising.   

       This annotation was brought to you by <YourAdHere></YourAdHere>.
doublebarrelledscissors, Aug 26 2003
  

       Flip up bill boards on the road at traffic lights so no one can run a red light any more.
kbecker, Aug 26 2003
  

       Distracting and dangerous. And more advertising sucks, always. -
waugsqueke, Aug 26 2003
  

       not is your the one paying for it... or buying it... ... ... or being ammused by looking at it... (I gather a lot of you live in the US but I live in the UK where I don't pay for Rupurt's services... so most of the good stuff on TV IS advertising!!! The only bad stuff is the stuff brought out by the ex-public services... like BT, BBC, etc.)
Ossalisc, Aug 27 2003
  

       //But just think what it'd be like to be able to drive your car over those ads, especially during an election year.//   

       In that case, let's have ads in toilet bowls.
doublebarrelledscissors, Aug 27 2003
  

       I was musing about this. There would need to be rules about the amount of surface painted, as [Mr Burns] points out. But even if done as unauthorized graffiti, this is an unexploited surface. Imagine "Rally's is Yummy" painted over and over along the road, in medium sized letters. It would hypnopompically infiltrate thru your peripheral vision and get right past defenses. You would have to eat at Rally's. Graffitistas could spraypaint "meat is murder" or whatever.
bungston, Aug 27 2003
  

       Excellent - a distraction defence against dangerous driving charges
FloridaManatee, Aug 27 2003
  

       Hmm... but advertisers could pay the taxes for road & highway maintenance, which means more money in my pocket. Sure, I'd go for this!
jivetalkinrobot, Aug 28 2003
  

       No, they'll just come up with other new taxes to bleed out of you...
DeathNinja, Aug 28 2003
  

       I know the saying goes "keep your eyes on the road", but you should also spend ample time looking at the other drivers. Bone for anything that causes unnecessary distraction during driving.
Freefall, Aug 28 2003
  

       Well, it would only be spent on things I normally buy, this would just cause inter-brand wars.
jivetalkinrobot, Sep 02 2003
  

       //Drivers in traffic jams will never be board // (or bored even) - but surely if they're in a traffic jam the adverts on the road will be covered by other cars?
Taika, Sep 02 2003
  

       Half Baked, about a million Internet years ago now, and Baked.
DrCurry, Sep 02 2003
  

       Painted stripes and slow signs are bad enough at disrupting traction, if companies start adverting on roads they better have good legal back-up.

"I lost traction on the Dunlop tyres advert and crashed into the roundabout"...

Bone from me (-).
silverstormer, Sep 02 2003
  

       I've been gone for a while so what have you been saying.... hrmm...? //but surely if they're in a traffic jam the adverts on the road will be covered by other cars?// A lot of you live in America right? Well, over there don't you all have Land Rovers anyway?   

       Another thing, would it be really USEFUL with all the "road side assistance" ads they will put on the roads... think of it... your standing in front of your car, you quickly hit the dirt to avoid the blast from your Land Rover engine, and suddenly you see, glaring up at you a number for the AA...
Ossalisc, Sep 09 2003
  

       ////but surely if they're in a traffic jam the adverts on the road will be covered by other cars?// A lot of you live in America right? Well, over there don't you all have Land Rovers anyway?//   

       Um, what? I don't get your point...
Taika, Sep 22 2003
  

       //Painted stripes and slow signs are bad enough at disrupting traction//   

       "That skid wouldn't have happened with Michelin tyres."
PeterSilly, Sep 22 2003
  

       No... that wasn't the point... Land Rovers are big - BIG... so you can see under them if you're at the right angle...??? I'm from England
Ossalisc, Oct 03 2003
  

       I applaud Ossalisc for submitting this idea. Bravo! During traffic jams on freeways and highways, the adverts would not be readable, period. Due to the standard speed of the car on the road in question, the letters of the words in the advert have to be several feet long. I suspect many cities would frown on their city streets being lined with ad copy. The letters of the city street adverts could be much smaller because the travel speed would be much less. I suspect that, from a distance, a city street with dayglow orange or white is a confusing mess. It gets in the way of the necessary road surface signs like 'ONLY'.
gorath, Oct 08 2003
  

       Stuff is already written on Roads and it's perfectly readable... if you live in England look out for "BUS" on the ground?...   

       // Due to the standard speed of the car on the road in question, the letters of the words in the advert have to be several feet long //   

       HOW FAST DO YOU DRIVE?...
Ossalisc, Apr 03 2004
  
      
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