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Crash Campaigning

Staged car accidents with company sponsorship.
 
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It's the NASCAR of billboards and product-placement of driving. Targeting the mass-rubbernecking market.

Cars and trucks are fully covered in large company logos. They are driven out heavily trafficked highways where they collide, have blow-outs, or simply park on the side with their blinkers turned on. Every death-curious passerby becomes a captive audience in a state of psychological vulnerability for the full, ridiculous 25 minutes it takes to find out that nothing severe has happened ---- and drive on.

Who advertises? - insurance companies - 1-800-LAWYERS - radio stations - WWF

Look out for the sponsored tow-truck and ambulance!!

disny, Feb 12 2004

Cities consider ads on police cars http://www.usatoday...10-30-ad-usat_x.htm
[krelnik, Oct 04 2004, last modified Oct 21 2004]

[link]






       The darker side of ImBack's Crash-site Billboards (under Car: Rubbernecking).
disny, Feb 12 2004
  

       Surprisingly torn by this one--are there laws against staged accidents?
yabba do yabba dabba, Feb 12 2004
  

       Didn't Nike block traffic at a downtown intersection for an Agassi game? And I believe RedBull was a regular sponsor of a infamous French climber who scaled the Sears Tower in Chicago as well as the arch in St.Louis. He was arrested for both --- they'd just wait for him at the top.
disny, Feb 12 2004
  

       Ads on emergency vehicles is in the oven: see link.
krelnik, Feb 12 2004
  

       Some UK motorway patrol cars have sponsorship details on them for the provider of the car and the warning equipment.
oneoffdave, Feb 13 2004
  
      
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