h a l f b a k e r y
Invented by someone French.
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How about a spectrum of loudnesses and ease-of-use-es for products
meant for consumption in public places according to their
healthfulness? So a line of products where say the wheat grass was
packaged in a material that opens easily and with no noise and in a
manner so that the contents is easily
pourable into your mouth
without spillage, while the peanutty-snickers-caramel-sludge is
packaged in ultra strong and ultra crinkly metal foil that only breaks
so that there is no easy way to pour it in your mouth without spilling
it everywhere. And then you could say something like, "healthfully
packaged", and people would think it was clever and helpful and
they would associate love points with your brand. Did I just say,
"brand"? God how I hate that word.
||I don't get this. You're suggesting that
manufacturers of "unhealthy" foods make their
packaging deliberately bad? Why would they do
||you can generally tell by the loudness of the TV/Radio ads.
||No this would be one company - a health company -
who also provided crappy food, but packaged it for
consumption in public places, with loud packaging -
so that you can eat the crap, but you will be
reminded that it is crap in a subtle, mediated way,
through your own recognition that you are
expressing your eagerness to eat the crap,
auditorily, so that people in public places are
noticing your emotions that are related to the cycle
of wanting and then proceeding to eat crap. This
will adaptively correlate lots of parts of the process
without giving you an ultimatum -- stop eating crap
or else -- or a rule that comes from someone else --
I say as your parent/ boss/ government/ spouse/
that you cannot eat crap.
||I've sometimes wondered if the secondary objective behind
using crinkly wrappers for indulgence snacks like chips,
cookies, and candy bars is to induce a sort of public
Pavlovian response. I've even noticed that cashews seem to
come in a slightly noisier package than peanuts sold under
the same brand.
||Yeah I think maybe it is. Didn't coca-cola have some
ownership rights over the sound of the softdrink being
opened and poured? For some reason candy wrappers in
movie theatres are amplified to 100 decibels. It's all part
of marketing psychology mindfuk.
||//This raises another question. Can 'internal' loud munching sounds damage hearing ?
Is there a market for a hearing aid for older mad people who can longer hear the voices in their heads?
||// Can 'internal' loud munching sounds damage
hearing ?// I half-remember that there is a little
muscle in the middle ear that helps to damp loud
sounds by clenching something, and which is
activated by things like chewing and talking.
||[Edit] yes, it's the tensor tympani muscle, and it
helps protect the ear against loud external sounds,
and also against the noises of chewing.
||I'm always absolutely sure, right or wrong. I find it
makes life simpler.
||It's the same thing that prevents animals with especially
loud calls from deafening themselves.
||What, being sure they're right?
||No, that's elected representatives you're thinking of now.
||You're way behind. I was thinking of Pinot Grigio.
||Incidentally, one of our many family mottoes is
"Quandoque iniuriam, sed semper certus".
||How about a product with a interlocking seal xylophone
opening. But the zylophone sounds like teeth when it is
biting the enclosed product, but the first and last chime
an audible range spectrum tone that can also be
subliminally effectively in white-out backgound noise
||The product is designed not for any particular food
category, but mainly a combination of ingredients that
produce distinct tones when biting. Also the sound of
the paper wrapping and the effect of the product
skittering across a table. Take skittles for example, the
crinkley wrapper, the outer coating of the candy shell
being crushed and the table effect, as well as product
rattle and product name are all a skittely sound.
||Also consider pop rocks. Pop rocks are like a dehydrated
fizzy drink. Combining the two has one of the most
notable reactions in candy science. Not on the level of
consumption of the two simultaneously, but combining
the sensous media beyond the flavoreal. That is the
realm of sound level marketing.
||//Quandoque iniuriam, sed semper certus//
||Not far off from my own personal credo: "bruta vis et