h a l f b a k e r yWith moderate power, comes moderate responsibility.
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Free classic books reprinted typeset in a font that has McDonald's M's and Special K's and so forth.
Could frequently update the sponsored letters and print using POD technology. In fact when you go to pick up your free book the "price" could be answering a few questions so the printer could select
the sponsored letters that represent companies you're likely to be most interested in, and print you out a book with targeted advertising, which could also be based on the genre of book, a bit like adsense.
From the sponsor's point of view it can't be completely ignored the way a full-page ad can, and from the reader's point of view it might not be that obtrusive, kind of subliminal.
(Tangent) Hobson's Choice
http://en.wikipedia...iki/Hobson's_choice means "Take this, or none", not "Choose between two flavors of crap". [jutta, Jun 21 2007]
[link]
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"brandboy"... no kidding? |
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Sorry, I hate advertising with a passion and would rather buy the book full price than have to deal with this sort of BS. |
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//Has anyone else noticed that it's only the really low-end shit that gets "branded"?// |
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Effectively proven false by label whores wearing Gucci, Bergdorf, Burberry, Prada, etc. or men wearing Breitlings, Rolexes, driving Porsches (or wearing $300 Porsche sunglasses), etc. |
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what [zen_tom] said, but without the demure understatement |
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[zen-tom], well put. In the US, financial class has been used to supplant a non-existent social class strutcure. Thus the more money one has, the higher their status. In that context low-end is cheap or poor. But I would have to argue that in a consumption based society, all products are branded. |
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an economist would probably put it something like: |
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product cost = manufacturing cost + brand cost |
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(as competition increases, so too does brand cost) |
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competition = market size/product complexity |
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So if the market is big theres plenty of competition, but if the product is difficult to manufacture this decreases the competition. |
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If brand cost increases too much the market fragments into cheap skates and brand whores. |
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Brands aren't good or bad, it's just economics. |
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Coke=good, pepsi=bad. Buffalo=bad, Balabushka=good. Jupiler=bad, Westvleteren=good. Spijker=good, Opel=bad. Choose the wrong brand and you are a bad, bad, sad person. Why not join the good brands, you know you want to. |
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// Brands aren't good or bad, it's just economics. // But is economics good or bad? Or is "we must bow to economic inevitability" just a euphemistic way of saying "democracy is meaningless, we've all got to do just exactly what the rich tell us to do"? |
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Remember The Golden Rule - don't they just - the ones with the gold make the rules. |
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[zeno] I am proud to say that I only know what three of your listed brands are. Coke, Pepsi, and Opel. The others I have never heard of. |
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Oh, and I deny a thesis of this entire thread. Not all purchased products are branded. I usually buy coffee that is marked with no more than its country of origin. I buy vegetables that are identified only by variety (there are some branded tomatoes, but that is an exception.) I buy rice, beans, and other dry goods that not identified other than by type. I know that my market has meat poultry and seafood that has no distinguishing marks beyond species and body part . So not everything is branded. |
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That sounded sarcastic - it wasn't. |
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[GC}, I only recognise the first 2. |
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Therefore, I presume that Opel-Vauxhall=0 |
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//where are you from Treon?// |
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looks like Treon lives in the US (see his idea "IV medical records"; he's planning on voting for Hillary) |
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You lost me at the title. [-] |
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