Half a croissant, on a plate, with a sign in front of it saying '50c'
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Person To Person Advertising

Replace Media Ads with Interpersonal Transactions
 
(0)
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Shift media-centric advertising to interpersonal advertising. Hire people to push products to each other with continuous ubiquity.

People would slip adverts into everyday life.

"Son, sit up straight. Have you tried experienced the new Lego Interactive Playworld?"

"Boss, I'll get right on it! By the way, Ford has a better idea."

"Oooh, damn! Yes, right there baby! A little faster! Oh, Oh, Ohhhhh! Buy Norah Jones new disk on Blue Note."

nervous norbert, Mar 27 2004

Hired actors using cellphones in bars http://www.reveries...gbull/goodson6.html
"At a reported cost of $5 million, Sony Ericsson hired a small army of actors to circulate, incognito, in tourist spots and bars where they would make casual conversation with people while conspicuously displaying the T68i." [jutta, Oct 17 2004]

SwivelMedia's description of such services http://www.swivelme...om/services.htm#wom
"Our methods include buzz campaigns, brand influencer programs, viral marketing, peer-to-peer marketing, events and promotions." [jutta, Oct 17 2004]

BzzAgent - As used by Seth Godin http://www.bzzagent.com/index.jsp
Exatcly what you're talking about. Get freebies and points for participating. [davinic, Oct 17 2004]

forehead ad http://en.wikipedia...wiki/Karolyne_smith
[kinemojo, Mar 21 2006]

[link]






       I thought you, N.N., might be lonely in here so I'll throw out a line... My shoes say Reabok, my kids shirts say Nike and Gap, my car has the name and address of the Honda dealership, catch my drift? I've often thought Gap should pay me to wear their billboards-so not a bad idea afterall.
dentworth, Mar 27 2004
  

       Good idea, it will come across even better after you have a LifeSaver WintOGreen breath mint.
kbecker, Mar 27 2004
  

       [dentworth] If your shoes say 'Reabok' then they are fakes.   

       //Have you tried experienced the new Lego Interactive Playworld//
All you Lego Interactive Playworlds are belong to us.
No buns for the increasingly ubiquitous use of the word ubiquitous.
Sounds like more spam to me!.-.
gnomethang, Mar 27 2004
  

       This has already happened, around 2002. People have been paid to hang out in clubs and start conversations e.g. about a new cell phone.
jutta, Mar 27 2004
  

       No, y'all. I'm talking about everybody advertising all the time in lieu of print, radio, television, billboard advertising. I'm talking about taking advertising to heart, institutionalizing it in everyone's soul. This is the free market we have been waiting for.
nervous norbert, Mar 28 2004
  

       Baked. www.bzzagent.com
neuro, Mar 21 2006
  

       //No, y'all. I'm talking about everybody advertising all the time in lieu of print, radio, television, billboard advertising. I'm talking about taking advertising to heart, institutionalizing it in everyone's soul.// [nervous norbert]   

       In that case: [M-F-D] Let's all.
methinksnot, Mar 21 2006
  

       Entertaining idea. The examples were different from some of the previous versions because it isn't between strangers.   

       // "Son, sit up straight. Have you tried experienced the new Lego Interactive Playworld?" //   

       "No Dad, that sounds great, can you take me?"   

       "No son, I don't want to waste my money on frivolous things. Besides, I don't have time."   

       "Please? It was your idea."   

       "No."   

       "Please?"   

       "NO!"   

       "Please?"   

       "Oh all right."
caspian, Mar 22 2006
  
      
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