Half a croissant, on a plate, with a sign in front of it saying '50c'
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Rhino Power Marketing Stunt For Trucks

Twice the power of a wimpy little horse.
  (+4, -1)
(+4, -1)
  [vote for,

White rhinos weight about twice what a horse does so I'm gonna assume, correctly or not, that they're roughly twice as strong.

So when you're selling a truck, the competition can refer to "horse power" while you refer to yours as having "rhino power". Throw one of those little explanation lines in at the bottom of the screen "Rhino power is roughly twice that of horsepower."

This would get people's attention which I believe is an important part of advertising.

So here's an example. Show the competition selling a truck with 200 horse power. You can say "Ours has 400 horse power." boring the audience to death or say "Theirs has 200 horse power, ours has TWO HUNDRED RHINO POWER!".

Now sure, seems silly, but consider that there are 6,500 pickup trucks sold in the United States EVERY DAY. A little gimmick like this that could get enough attention to push a bigger percentage of those sales your way might turn out to be a pretty profitable silly idea.

doctorremulac3, Jan 01 2018

Rhino testing https://www.youtube...watch?v=Qd4KIghtMFI
also works for chocolate biscuits. [Loris, Jan 04 2018]


       This might make some sense in those sad, backward, benighted regions which still employ a unit of power based on a notional quadruped, rather than the universal and rational SI unit of the kiloWatt.   

       [-] anachronistic, not even in an inventive or Steampunk way.   

       Also, "science: unit of measurement" ? There's nothing scientific about horses …
8th of 7, Jan 01 2018

       //rational SI unit of the kiloWatt//   

       I get your point, however this is about advertising, not rationality.
doctorremulac3, Jan 01 2018

       Oh, nothing actually useful, then.
8th of 7, Jan 01 2018

       I don't know, how many billions of dollars worth of cinnamon flavored sugar water has Coca Cola sold all over the planet?
doctorremulac3, Jan 01 2018

       I think you might get further by advertising your pickup as having 12 trillion demodexpower. Not only is "trillion" a winner, but "demodex" sounds like it should involve lots of angry people and explosives.   

       You could also sell fuel with 15,000 times the power density of black widow venom.
MaxwellBuchanan, Jan 01 2018

       // demodex //   

       You mite just be on to something there …
8th of 7, Jan 01 2018

       //12 trillion demodexpower//   

       I'm moving that up a notch on the "let's sell trucks" idea list.   

       You could also just say "TWELVE TRILLION HORSEPOWER!" (or more accurately TWWEEELVE TRRRRILLLLION HOOOORSEPOWERRRRR!!) with the little disclaimer at the bottom. "Truck does not have 12 trillion horsepower." By the time the consumer's read the disclaimer, too late. Their subconscious mind has already been sold.   

       These are trucks remember.
doctorremulac3, Jan 01 2018

       //These are trucks remember.// Yes, but if the daily sales are only 6,500 such trucks, and if you gain 100% market share, and if the profit per truck is $10,000, then that's only $65M/day. Seems like a lot of effort for small change.
MaxwellBuchanan, Jan 01 2018

       I think I might remember the numbers accurately... Ford only made 2% profit on a car. So $30,000 car ->$600 Number from about 1999.   

       Also I kind of like the Rhino power idea.
beanangel, Jan 01 2018

       Thank you Beanzy, I like it too.   

       You could also drop the whole premise that it's a real measurement just and have an excited truck owner exclaim "This thing doesn't just have horsepower, it's got RHINO POWER!" Then have a stylized cartoon rhino burst out of the hood.   

       Hmm. Showing any part of the car desentigrating might not be good, but get the rhino in there someplace. Just tell the animators:   

       "It's pissed, it's charging, it means business." American pissed meaning angry, not English pissed meaning drunk.   

       Although... seems like you might be able to use a drunk, rampaging rhino to sell something. Anti diarrhea medicine maybe?
doctorremulac3, Jan 02 2018

       Pretty much any News International product, actually …
8th of 7, Jan 02 2018

       News? Like in "CNN: We rampage through the facts like a drunk rhino!"?   

       Even if that's not what you meant I like that.
doctorremulac3, Jan 02 2018

       What are these so-called "facts" of which your hu-mon news media speak ? We know not of "facts". Your words are strange to us …
8th of 7, Jan 02 2018

       Fact: /fakt/ noun   

       Classical meaning: a thing that is indisputably the case based upon, and arrived at by using, generally agreed to principals of logic and scientific method. synonyms: reality, actuality, certainty; truth, verity, gospel.   

       Modern meaning: whatever a person's political party or group of affiliation tags as such, subject only to that person's ability to make the assertion look convincing to enough followers. synonyms: BS, fake news, nonsense, dribble.   

       Modern "facts" are just bullshit with a good haircut and flattering camera angles. (Doctorremulac3, the second most popular of all the Doctorremulac(k)s.)
doctorremulac3, Jan 02 2018


       " I'm gonna assume, correctly or not, that they're roughly trice as strong "
normzone, Jan 02 2018

       I don't think I've ever gotten a tag line.   

       I need to start saying funnier stuff.
doctorremulac3, Jan 02 2018

       //I need to start saying funnier stuff// [marked-for-tagline]
MaxwellBuchanan, Jan 02 2018

       "rhino" also is slightly reminiscent of a Rhine card with an O on it (compared with a squiggle)
beanangel, Jan 02 2018

       //I need to start saying funnier stuff// [marked-for- tagline]   

       LLL. Thank you for the mercy vote Max.   

       (LLL is stil not laughing out loud but it's more than just a snarf. It stands for "Little Larger Laugh")
doctorremulac3, Jan 02 2018

       // Thank you for the mercy vote Max //   

       It's not mercy, nor is it pity; it isn't any sort of positive human emotion.   

       He's setting you up for something.
8th of 7, Jan 02 2018

       Are rhinos more powerful than horses? A quick search of the literature reveals some shocking oversights on the part of the physiology community. There's no information at all on the VO2 of rhinos. I shall have a word with the relevant authorities.   

       In the absence of good data, let's do some speculative handwaving - a sadly underfunded scientific specialty of mine. Rhinos for the most part live a bit like the average cow, lots of standing around eating grass, producing fly- attracting poop and wafting away said flies with a woefully inadequate tail/ear combo. Occasionally they do a bit of charging, but even the specialists have sub- Spaniard levels of endurance. Rhinos are about double the weight of cows. Cows, or at least young fit steers, have a VO2 of 70ml/kg/min. Assuming the cow data scales up, then a rhino would be more powerful than a horse 2.6x lighter than it. The sizes of horse and rhinos ratio between 6.1 for big rhino small horse and 2.5 for small rhino big horse.   

       So MOST rhinos are more powerful than MOST horses. I think it's also appropriate to describe a rhino as "torquey". Good for a truck. Actually, that's just a diesel engine. We should just measure diesel engines in rhino units. Gives a solid intuitive guide to the power delivery. 2 Stroke dirt bike engines should be in puppies.
bs0u0155, Jan 03 2018

       [bsu], you might be able to fit all that into a truck advert if you use that software that speeds up voices for the "terms and conditions" bit.
MaxwellBuchanan, Jan 03 2018

       As someone who has designed trucks for a living, I can tell you a thing or two about the market. Most work truck buyers know exactly what they want, and spec it out accordingly. Ask a car owner what their vehicle’s GCW is and they’ll give you a blank look. Ask a truck owner and they’ll tell you that and the GVW and their spring rating as well. They won’t be so easily fooled by rhino power. Typically they have a trailer of x weight that they need to handle.   

       Now, there is a segment that would be fooled, however, and that’s the flashy truck buyer.
RayfordSteele, Jan 03 2018

       //would be fooled, however, and that’s the flashy truck buyer//   

       Ah, the niche species that sits in the valley of ignorance between Mr Needsatruck and Mr Reallylikesatruck. The latter can be found in junkyards looking at serial numbers on long bed crew cab Silverados to get the engine to put in a short bed regular cab Silverado.
bs0u0155, Jan 04 2018

       I don't think this would necessarily be something that would sell trucks exclusively to dumb people. Smart people like rhinos too. They could get all their real information once you got their attention with the rhino.   

       I would also argue, in a volume inappropriate for restaurants and with animated hand gestures, that there is a visceral, biological human response to rhinos as in: "ALERT! RHINO! I better at least invest one or two seconds of my time to make sure it's not going to kill me. Ok, it's just a poster. I'm good for now."   

       If horses, on the other hand, ever portrayed an image of dangerous strength, unicorns and My Little Pony toys have eviscerated that association.   

       //Smart people like rhinos too.// Can you suggest your own tagline?
doctorremulac3, Jan 04 2018

       Of course you can. It won't do any good, but of course you can.
8th of 7, Jan 04 2018

       You could show the truck towing something impressive with a rhino horn rather than a tow-ball.
beanangel, Jan 04 2018

       Maybe those truck testicles could be utilized as an up-side- down tow ball.
RayfordSteele, Jan 04 2018


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