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You as an author create stories on your site. Built into each story is a way for it to become syndicated out to any other site that wishes to "pick it up". Perhaps via xml-rpc. Also, you place keywords in your story definition which allow "syndication filters" to pick up the story if it matches some
defined set of parameters.
One implementation of this idea. Uses RSS (an XML format) [jimfl, Jun 12 2000]
O'Reilly and Assoc's interpretation of an RSS Syndication site. [jimfl, Jun 12 2000]