This is an extension of QR or Data matrix, to also include
human editable boxes.
Next to the barcode is extra marks for "Optical mark
recognition(OMR)" or "Optical Character Recognition
So if you have a url like "http://example.com", you can
print out standardized stickers
with extra OMR or OCR
To program the sticker, you just fill in the markings.
E.g. next to the search box, you write "The Man"
So what's the purpose of this? Good point...
For simple "psudo OCR", perhaps OMR arranged as 7
segment ( Or 16 segments for alpha numeric marking).