h a l f b a k e r y
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The shopper begins by choosing a "special requirements"
option on the start screen. They are then presented with
list of popular options such as "halal", "kosher", "nut
"gluten intolerance", "vegan", "fair trade" or the option
to exclude certain characteristics or ingredients
items they are attempting to buy. Then they scan the
as normal. If an item is, for example, non-veggie or
contain nuts, the display flashes a prominent warning
sounds a distinctive alarm, and the customer is invited to
the item down a chute into a sealed box, which is later
removed by the staff and returned to the shelves. The
items can be purchased as normal.
||Not bad, but presumably the shopper would want to
go back to the shelves and find vegetarian/alcohol-
free/nut-free version of the same product?
||There's an app called BuyCott that kinda does that. You tell it what you don't like (GMO, specific companies, etc.), and it offers a barcode scanning option telling you who's behind the product, alerting you to problems wrt your prefs, etc.
||I like this. It would help me on my never ending journey to
exclude things from my diet. +, gluten free of course
||My understanding is that most of the gluten used by
supermarkets in the UK is free-range.
||On the right track, but really to be halfbaked, do it with augmented reality. Your preferences are coded on your loyalty card that you swipe on arrival, don your bluetooth Oculus Rift device and wander the store, confident that items in the store will be obscured from view, or highlighted, perhaps by talking animals, in accordance with your "special needs".
||Can someone direct me to the breatharian aisle?