Half a croissant, on a plate, with a sign in front of it saying '50c'
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Product Climax Films

When product placement is too subtle
  [vote for,

A film genre in which the central conflict is resolved only because of the protagonist's use of the sponsoring product.


"Hey boss, it's a good thing we filled up with Brand X gasoline. We wouldn't have caught the bad guys without it!"


"Will you marry me?"

"Yes. But only because it's a Brand Y diamond."


"We've figured it out! Brand Z cleaning solution is the only thing that kills them!"

the porpoise, Jun 04 2014

Evolution http://www.imdb.com...75/?ref_=fn_al_tt_1
Good old Head 'n Shoulders ... [8th of 7, Jun 04 2014]

sort of happens in titles Diamonds are Forever http://www.imdb.com/title/tt0066995/
[not_morrison_rm, Jun 07 2014]


       Ah, not *that* kind of 'climax film'
hippo, Jun 04 2014

       You mean like this ?   


       Or The Battle Of Britain ? "We'd never have killed so many beastly huns if we hadn't had the Supermarine Spitfire".   

       Titanic ? "If we hadn't chosen White Star Line, we wouldn't be stuck in this freezing bloody lifeboat".   

8th of 7, Jun 04 2014

       This, surely, is baked in 99% of TV advertisements?
MaxwellBuchanan, Jun 04 2014

       Oh, I thought the "actress" was going to hold up a bottle of name brand laundry detergent or display a car logo during the money shot sequence.
ShaneSezWhat, Jun 06 2014

       Few people know that production of "The African Queen" was originally heavily sponsored by Gilbey's Gin, on the understanding that their product would feature prominently and be mentioned by name.   

       John Huston had a falling out with the sponsors, however, who withdrew their funding, asked for their money back and threatened to bankrupt the film. In the end, a court case found in favour of the film company. Several scenes which had featured Gilbey's Gin had to be re-shot, deleted or replaced completely, including the final scene. The famous "play it again, Sam" scene replaced a scene where Bogart (as Charlie Allnut) explains to Katherine Hepburn how to make the perfect gin martini.
MaxwellBuchanan, Jun 06 2014

       Didn't realize that tha African Queen was a continuation of Casablanca...
RayfordSteele, Jun 06 2014

       Oh yes, that's the one.
MaxwellBuchanan, Jun 06 2014

       I had the same trepidations as hippo...
not_morrison_rm, Jun 07 2014

blissmiss, Jun 07 2014

       In the middle of the last big shootout the hero stops to endorse the firearm he's been mowing the enemy down with.
rcarty, Jun 07 2014

       //Titanic ? "If we hadn't chosen White Star Line, we wouldn't be stuck in this freezing bloody lifeboat".//   

       Shirley: "Thank goodness we chose the White Star Line - without the orchestra this would have been so much less enjoyable."
MaxwellBuchanan, Jun 07 2014


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