When i visit any shopping site i notice their product information page is usually inconsistent, lousy, lacking breadth of detail, and i usually need to scope out many other sources, or just give up.
The fix..have a b2b service that provides a universal product details page that can be used by any
shopping site as a replacement to their own product details page. In other words, this new service's product details page (the always active content) would be the same across all sites. That way there would not only be a consistent appearance (themes can be changed, of course) across all shopping sites for a product details page but more importantly they (incl. visiting smaller ma-and-pa online stores) now can share collective (and always growing/updating) product related information such as:
- User reviews for that product
- Ask the Manufacturer (live Q&A)
- Hi-Res Pics & 3D Anims (upped by manuf. anytime)
- PDF manuals/in-box brochures
- Direct links to firmware, drivers downloads
- Video Demonstrations
- Product Measurements (Imperial/Metric)
The idea is to save a shopping site money and time, and of course also improve their customer's experience -- increasing sales.