I just posted an idea in the users' forum on OpenDNS. They offer DNS-filtering, but they have no category for filtering banners. Just block doubleclick.net, overture.com and so on and you can surf the web without seeing any banners. Their business model is unfortunately based on advertising, on the
404 page you see when you use their DNS there is advertising served by overture.com. This is the change to their business model I just suggested on their forum:
"Yes, I would really appreciate a category for domains like doubleclick.net and the likes. I now use Privoxy software (a local proxy) and I can highly recommend it. Websurfing without banners is a great experience. But Privoxy is getting increasingly more user unfriendly, although technically superior.
If all banner and advertising sources are filtered by OpenDNS and only overture.com is not blocked (the revenue for OpenDNS), I could easily do that locally for that domain. I reconfigure my computer to only filter out overture.com banners and I am completely bannerfree.
Therefore, if OpenDNS decides to offer a category for this, I expect it to be only available for a fee. Which I would gladly pay, I can't stress that enough. It is the only reason why I just registered this afternoon, hunting for an alternative to Privoxy. I am looking for a service like Privoxy, but then something I can recommend to everybody I know without me installing and maintaining complicated local proxy software on their computers.
Actually, I should able to buy a service for a batch of IP-addresses, so I can also include the IP-adresses of friends and family who want to surf banner free. They ask me with an e-mail, I look up their IP-address in the header of their e-mail and I add them after I have instructed them to change their DNS. Once I get past, for example, 10, addresses, and want to add more, I either have to buy an extra bundle for another 10, or I have to delete some. Or I convince the most tech-savy friend in my list to get an account himself and start spreading the service to his friends and family. In that way OpenDNS also a viral marketing model for such a service:
One person starts using OpenDNS through a friend by passing on their IP-address(es). They wish this also for their friends and ask him to add them. This has a limit and he suggests to buy a personal account. Then that person is going to 'spread the word' in his group of friends until the limit is reached.
Companies can even give the service away as a price. They pay OpenDNS on their behalf. It is a price they can give online. They just show an instructional movie on how to manually change the DNS and meanwhile they see they add the IP-address to their list at OpenDNS. When they put an expiry date to each entry they can make their customer come back every week or month to a certain website.
Hey OpenDNS, how about that? I just invented a new business model for you! Including the fashionable viral marketing and super scalable. With clients paying real cash! All that on top of your current business model.
Enjoy. Don't wait with implementing it, I want to start using it yesterday already."