Half a croissant, on a plate, with a sign in front of it saying '50c'
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Half Width Plastic Wrap

Half-Widths for Half-Wits
  (+2, -1)
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"Who needs a twelve inch strip of plastic wrap to wrap their fish bones in when a six inch strip will do" asks Jane Consumer. "I can now chose from two widths of plastic wrap to obscure my leftovers. Smaller items on small dishes don't need a full size piece of plastic wrap to cover them, and I feel so wasteful when I tear off one of those wide pieces of plastic wrap to cover my leftover star fruit."

Aside from the obvious question of actual cost of the product (plastic film) versus the packaging (the roll, box, cutter blade), this gimmick might just sell.

Salted Nuts, Apr 23 2004

Lakeland Limited http://www.lakeland...5OSYnkAAADjh3nk4IJJ
purveyor of wondrous things you never knew you needed but now can't live without [hazel, Oct 04 2004]

[link]






       Yeah, sure. Why not. We already have the half width paper towels. This could be good for travel. +
sartep, Apr 23 2004
  

       I like the paper towels that are the same width, but twice the frequency of perforation -thus half the length. They encourage more conservation of paper.
snikrepkire, Apr 23 2004
  

       Can't find half width plastic wrap, but the truly magnificent Lakeland Limited sell foil in widths of 6", 12", 18", 20" and 24". It's this kind of attention to detail that has made them great.
hazel, Apr 23 2004
  

       I always get a wide roll and use the bread knife to chop it in half. More plastic for your money that way.
Warning: Don't try to do the cut with a circular saw. It will be a real mess. An electric bread knife may work though.
kbecker, Apr 23 2004
  

       I love it! Would also make it easier to handle for us cling wrap-challenged types. [+]   

       This seems so easy, and so good, that I looked to find it and could find nothing.
Klaatu, Apr 23 2004
  

       If your concern is not travel, you should have whole width plastic with a toggleable blade in the middle. Switch the blade down and you remove two half-width strips to wrap multiple bones. Toggle back up and it's more whole-width plastic in case you get some crouissants.
joeforker, Jul 26 2005
  
      
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