For domestic flights, organise an exhibition of approximately 30 artists - as many artists as there are seating rows on the plane. Each row has 6 seats, so each artist is asked to make this many works - all to the size of the fold out tray in front of each passenger.
The works can be on canvas,
board or digital prints depending on the specific artist's work and are safely housed behind thin perspex to prevent theft, vandalism or food spillage.
Details of each of the works are shown beneath the image, and are also provided to the passenger before they board via the internet, telephone bookings and catalogue - such that if they wish - they can be seated in a particular artist's row.
All artworks are for sale with a commission that goes to the airline - not a money making endeavour as far as sales, but would create a lot of interest towards the airline who provides this inflight exhibition.
It would also open art appreciation up to a wider market - and in the 1 - 2 hour long flight the passenger has the opportunity to really look at artwork up close if they haven't had the chance to do so previously.