Pre-emptive note: I realize everything described below
already happens on purportedly honest reviews. They
difference is that the dishonest review channel
itself* as being focused on doing so.
The Dishonest reviewer is a video review channel that
offers biased "reviews"
of products. While many of the
reviews would be unsponsored (though still biased), the
dishonest reviewer behaves differently from honest
reviewers in several key ways:
Will offer significant more creative control of their
reviews. Will happily take down or modify content,
especially if bribed.
Will not say anything negative about a product.
Will follow basically any requirements made by the
company requesting the review (see legalities section
below for necessary exceptions).
Is completely open about being dishonest. Possibly
even starts off reviews by saying, "Hi, I'm [name], here to
offer a dishonest, biased review of [product]."
Why would people even watch this channel?
Having frequently seen reviewers complain about shady
practices, I find the idea of watching such practices in
action fascinating. Also, I think this sort of channel would
be a great source of dry humor.
This is awful publicity. Why would any business
Some especially shady businesses want publicity, even
it's bad. E.g., quoting Marques Brownlee about Escobar
phones : "Why did they send me this package and this
phone, if I've already made a video tearing them down
talking about how their phone is a scam? [...] They've
the math and realized this is still good press for them."
Some businesses promote themselves as being a bit
consumerism and would be "in on the joke."
Some businesses push themselves blindly to every
channel that will let them.
It will probably be an effective advertisement. If a
dishonest reviewer says: "My dishonest review of X is that
is awesome," some people will unconsciously think, "I
the dishonest reviewer, so X must be awesome." I realize
that sounds really dumb, but human brains aren't
Plenty of companies believe that sponsorships should
work the way they work for the dishonest reviews. They
don't believe there's anything wrong with what the
dishonest reviewer is doing and may not anticipate bad
publicity for working with the dishonest reviewer (and
realistically, there's a decent chance they'd be right; it's
not like the dishonest reviewer claims their reviews are
Products with zero brand awareness can probably
from *any* exposure.
Such a reviewer would need a few basic, non-
negotiable policies in place (e.g., citing the videos in
marketing materials is forbidden, all videos will have a
disclaimer in place for the entirety of the video, etc.)
Starting such a channel would probably be safer after
consultation with a lawyer.