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The first time the tv owner hears a commercial with a particularly annoying voice, he hits a "future mute" button on the remote. This causes voice recognition software to in the tv to analyze and store the information necessary to recognize this voice in the future. After that, whenever that voice is
received, the sound is muted for 60 seconds.
Advertisers have started hiring folks with really grating voices to advertise their products presumably to grab the attention of those folks who are too far away from their remotes to change the station. This invention would be the tv equivalent of a "Bozo Filter".
Similar, but you have to pay for it
[phundug, Jul 29 2008]
[theircompetitor, Sep 09 2011]
||The system could continue to analyze the voices (even though the speaker is muted), and thus not require a 60-second timer. Im thinking it may need to be on a delay, so I dont have to listen to the guy while my TV decides.
||Since you've got a video signal and probably other data in the transmission it might be able to fingerprint particular commercials before the annoying voice even starts. Compare that to phundug's excellent idea "Automute" [Link].