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Because it's artistically tessellated.
The bubble shapes could be customized to reflect the company's inventory. Pet supply houses might have dogs, cats, birds and fish for instance.
Here's the commercial: (shaply lady walks up to a guy holding a roll of bubble wrap and says:) "Hey, is that bubble
wrap artistically tessellated?" (to which he says) "Why yes, it is." (as he looks at the camera and winks)
//dogs, cats, birds and fish//
[mouseposture, Jul 05 2011]
||This is truly brilliant. If it's not patented yet, it
really really should be. [+]
||I would definitely buy this! (...but then again, I have occasional trouble with impulse control...)
||[+] You need to talk to these people <link>
||Pointless, wasteful and of dubious value... Marketing
will just love this idea. [+}