Fractal Letter Fonts and Stories

Picture an entire short story told around the edge of a word or phrase. A story created using such fonts could be constructed in such a way so that closer examination reveals more intricate knowledge of the details of the story. Maybe the highest level could be the title of the book.

Seems to be a great way to tell a riddle. Wrap it in a mystery, inside an enigma. Clues to the mystery could be found around the edges of the font words themselves. Actual self-similarity might be tricky to pull off, so maybe not an actual fractal per se, but...