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First of all this is to be a quick process, since it involves
ALL major theaters. The intentions of this are purely as a
supplement to screenings for test audiences of the actual
movies in question. You go to the cineplex for a movie and
through the usual half dozen upcoming
following, each viewer seated has the 30 second
of voting, via a numerical keypad provided, which trailers
most appealing (in order from most to least favorable).
We endure them anyway, so why not take the soda-sip of a
minute to make it productive by giving valuable feedback to
the studios. The positive catch is that each theater-goer
takes the tiny chunk of time to sequentially rank the
preceding teasers will recieve (a to-be-determined
an instant coupon for a free tub of corn or some other
perk that would otherwise equal the price of the movie he
she initially came to see. And during the bustling holiday
seasons or on big premier days, participants will instead
recieve a free movie voucher for their "troubles" of being
entertained or not so entertained while lounging in the air
conditioned dark. For those who refuse to cast opinion,
sit and wait for the same amount of time you usually do, and
turn on your pulse when the feature presentation begins.
||That's a great idea. So good that it has been done for a decade.
||No. No, it hasn't been done for a decade. Sorry.