Half a croissant, on a plate, with a sign in front of it saying '50c'
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Lottery Metaphors

All Lotto ads must be accompanied (a la cigs) with metaphorical warnings
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For example: "Playing the Lotto is like giving me a dollar for every grain of sand you pick blindfolded off Highway 1 until you get the one we painted blue" or "Name a second in the last 400 years" As half pointed out, many tickets urge one to "play responsibly." But Lotto is about the imagination, so I suggest the warnings should be as visual as the Rolex and harem.
acerrubrum, Dec 16 2003

Use Bizarre Metaphors http://www.halfbake...Bizarre_20Metaphors
by globaltourniquet. Similar, insofar as I can see this idea thread turning into a tiresome list of forced surreality, too. [calum, Oct 04 2004]

[link]






       They should just let William Hill advertise on the back.
kropotkin, Dec 17 2003
  

       <Pedant>
//Playing the Lotto is like giving me a dollar for every grain of sand you pick blindfolded off Highway 1 until you get the one we painted blue//
  

       This is actually a simile rather than a metaphor - due to the use of the term "like". </Pedant>
I've always thought they should use the following slogan :
"You almost certainly won't win but at least you'll have a focal point for discussing how much better you think your life would be if you were rich". I can't think of a visual equivalent though.
dobtabulous, Dec 17 2003
  

       <beep. BeEp. beEP. BEEP. BEEEEEEP>
My pedant detector is going ape sh*t!
  

       I can certainly see where you're coming from on this ... I think the odds of me bunning this are moderate.
Letsbuildafort, Dec 17 2003
  

       Lotteries are a tax on people who are bad at math. (WTAGIPBAN)
krelnik, Dec 17 2003
  

       We call it the Dumb Tax.
k_sra, Dec 17 2003
  

       Lotto: Pay a pound, be momentarily distracted from your government's incompetence at managing the income from your taxes.
friendlyfire, Dec 17 2003
  

       I'm surprised I've never seen this on a lottery ticket:
"Odds of winning may drastically improve by purchasing more tickets."
Overpanic, Dec 17 2003
  
      
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