Half a croissant, on a plate, with a sign in front of it saying '50c'
h a l f b a k e r y
We have a low common denominator: 2

idea: add, search, annotate, link, view, overview, recent, by name, random

meta: news, help, about, links, report a problem

account: browse anonymously, or get an account and write.



Please log in.
Before you can vote, you need to register. Please log in or create an account.

Product sub-placement

Subtle enough ?
  [vote for,

Advertisers already pay for their products to be subtly (or not-so-subtly) incorporated into TV programmes.

They also pay for explicit TV adverts.

This idea is for product placement within adverts.

Perhaps the advert is for breakfast cereal; fine, but in the jolly domestic morning scene with parents and children, the kitchen appliances are all clearly from a specific manufacturer.

The advert could be for a car; the driver is seen filling it with fuel at a specific brand's station - or the advert could be for the fuel, and it's the car that's the "placed" product.

The company pays for the "embedding" of their product and gets a little bit more subtle exposure at minimal cost.

Then again, this may already be happening.

8th of 7, Nov 14 2015


       Nice idea. There's a small chance that it could get confusing if the product placement within the commercial is for a TV show or film which clashes with the TV show or film the commercial is being shown during.
hippo, Nov 14 2015


       This could go further - the Samsung TV in the background of the kitchen in which Bisto is being admired could be showing an advert for B&Q, in which a happy shopper wearing Levis is buying a Bosch powerdrill.
MaxwellBuchanan, Nov 14 2015

       You can't really brand molecules - the heat generally oxidises them.
MaxwellBuchanan, Nov 14 2015

       Clearly, you haven't tried Brand-o brand molecules. You can brand *them* over and over again. Studies show images of genial men in lab coats. Order now while stocks last.
pertinax, Nov 14 2015

       //Studies show images of genial men in lab coats.//   

Voice, Nov 15 2015

       Genious!!! Get back at those ads by inserting your own into it!   

       But then how do you stop Pepsi from trolling the Coke ads?   

       And where does the sub hide? I understand that the whole underworld is already mapped, and no submarine can get away.
pashute, Nov 16 2015


back: main index

business  computer  culture  fashion  food  halfbakery  home  other  product  public  science  sport  vehicle