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Non-smokers are encouraged to take up smoking in the month of October to raise awareness for the fight against lung cancer. Pledges can be made for simply participating or participants can set goals with variable amounts, e.g., Sponsor pledges $1 per cigarette smoked, if participant manages to meet goal
Corporate branding uses a yellowish-brown tinge and contends with accusations of "nicotine staining."
||No. If only because nicotine is an addictive drug.
Why do you want to encourage nonsmokers to
become drug addicts?
||Could use nicotine-free e-cigarettes.