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Richard Wilson (Victor Meldrew) television/radio advertising a well known butter sustitute.
That's 'I can't/don't believe etc...'
Think he'd do it?
"I don't believe it"
90s TV program [neilp, May 29 2006]
"I can't believe it's not"
butter substitute [neilp, May 29 2006]
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||Not a fire hot enough to bake this.
||welcome to the halfbakery [giles]. You might like to read the helpfile, available via the menu on the left.
||there's an actor whose character's catchphrase is (see top link) and a butter subsitute whose slogan is (see second link).
||That explains why [Giles] thinks this might be funny.
||Ah! Thank you so much. I'd heard of the ads, but not of the show or its catchphrase.