Half a croissant, on a plate, with a sign in front of it saying '50c'
h a l f b a k e r y
(Rolling in flour, halfbaking my ass off)

idea: add, search, annotate, link, view, overview, recent, by name, random

meta: news, help, about, links, report a problem

account: browse anonymously, or get an account and write.



google fairnessizer

an eye tracking view of google ads reveals that the top ad gets most of the visual attention; create ultrasubtle background activity to grow eyespace
  [vote for,

viewing the eyetracking link we see that when people view google ads at the right they just see maybe three of them;

I think a clever toning background or a near threshold of perception lightening effect could be shown to stretch the amount of google ads actually seen n Measurably remembered

as Google is worth billions yet only the top few ads get the visual play this is a bit of a risk

its quite possible that a bigger visual field with a different revenue scheme could up their revenue hundreds of millions n give their stock a reason to rise

I'm just thinking this is a job that Ian Tindale could do n even patent the Ian version; all I write is public domain

beanangel, Feb 28 2008

eyetracking google ads http://megabluewave...ggoldentriangle.jpg
[beanangel, Feb 28 2008]


       Living in Treon World is even worse than I imagined.
WcW, Feb 28 2008

       I suspect the limit of three is how many ads people are prepared to read, and is not a measure of how far their eyes wander. So, even if you could get their eyes to wander further down the page, they won't be reading any more ads.   

       (I'm puzzled: I don't read any Google ads at all. Or maybe that's consciously.)
DrCurry, Feb 28 2008

       //a clever toning background or a near threshold of perception lightening effect//   

       Someone hasn't been to the internet's underbelly, lately. That's all they do. I think "trashy" might explain why it's not done on google.
daseva, Feb 28 2008

       I think that people 'zone out' the ad area sufficiently on an automatic learned basis. I think that for mass media advertising to succeed as a science (which it might become, but as yet it's still in comparative infancy of only some few hundred years in current economic contexts) it has to become more agile and less heavyweight.   

       It has to work around how the receiving audience want to work. It should not be a relentless 'sell sell sell' as this automatically deflects people and is perceived as crass.   

       Google have taken a step away from crassness. Further steps might be to modulate the advertising conduit or message stream so that instead of a 100% 'buy this' message, it consists of a fairly equal chance at any one time of providing useful, helpful, beneficially motivating and behaviourally generative messages - probably more like the original function of a church if anything (before churches became synonymous with state, much like police is now synonymous with state, not to imply a triangular relationship, though).   

       The point of this would be to allow advertising - fewer of it - to have greater effect through modulation of message, and that the carrier signal is otherwise carrying moral reinforcement for all.   

       Tractor production would increase, workers would be happy and glorious.
Ian Tindale, Feb 28 2008

       Growing eyespace does sound interesting, in a science fiction kind of context.
bnip, Mar 02 2008

       wcw wrote an item much like which I edited   

       What inspired the title? Fairnessizer? People pay more for top placement and "fairly" less for less desireable realestate. And you don't [create an idea] to change the fairnes-size at all......   

       ----------- ------------------ ---------------------- -------------------- --------- WcW, Feb 27 2008
beanangel, Mar 05 2008

       Now i vote against.
WcW, Mar 06 2008


back: main index

business  computer  culture  fashion  food  halfbakery  home  other  product  public  science  sport  vehicle