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Games are not distributed in DVD's or downloaded, but
distributed by flash storage inside of an activatable trophy.
Just one example would be distributing Call of Duty or another
FPS, inside a gun shaped trophy. As the player wins the games
(easy, hard, impossible levels) or other in game achievements,
the trophy game unlocks features of the trophy, e.g. laser
siting, trigger pulling, different noises when you pull the
trigger. Then you can have/run around with the game trophy as
a tangible reward for your efforts. Could be in the shape/have
activations (walking robot) of any important theme to various
Activatable game trophy.
hehe (+) [2 fries shy of a happy meal, Nov 19 2009]